Industry: Food Tech / E-commerce
Role: Frontend / Fullstack Engineer
Timeline: Sep-2017 - Feb-2019
Team Setup: Product Manager, Frontend Squad, Backend Squad, QA, Growth Team
Technologies Used: React.js, JavaScript, Laravel, REST APIs, HTML, CSS, Payment Gateway Integrations
Domain Ownership: Product browsing, checkout funnel, payment integration, and conversion-focused campaign modules
Business Impact: Improved purchase journey reliability and reduced checkout friction for high-intent customers.
Key Deliverables:
Built product listing modules with pricing, availability, SKU-level metadata, and category-driven discoverability for smoother browsing.
Developed checkout journey for cart review, address capture, and payment flow orchestration with improved UX consistency.
Integrated gateway APIs for payment initiation, callbacks, and transaction state handling to improve payment success reliability.
Implemented campaign-ready coupon and referral modules with validation logic, reward handling, and admin-driven campaign management.
Collaborated with growth and product teams on experimentation inputs, participated in peer code reviews, and improved feature rollout quality.